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COOKING
CHANNEL

Cooking Channel is an American cable channel owned by Television Food Network. The network would be a spin-off of Food Network oriented towards instructional and personality-based programming, which had been largely displaced by the growth of Food Network's reality and competition programming.

Motion Media

THE PROCESS

 

We were asked to take an existing television network and refresh the Identity through a network identity and end page animation in the class. I want to focus more on the ingredients and food itself instead of the competition programs. I work with stop-motion and food as shape to create an elevated and excited new identity for the classic network. 

MOOD BOARD

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STYLEFRAMES

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