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THE PROCESS
The National Gallery of Art is a national art museum that open to the public and free of charge. The East Building of National Gallery of Art is one of the well known architect which designed by I.M. Pei in 1978. I created a new identity based on architect of East Building. The new combination resulted in a mark that is simpler than original mark and less serious that is friendly to all the people regardless of gender and age.
PROPOSED MARK
NATIONAL
GALLERY
OF ART
NATIONAL
GALLERY
OF ART
NATIONAL
GALLERY
OF ART
NATIONAL
GALLERY
OF ART
MARK | COLOR & B/W
DEVELOPMENT
PROMOTIONAL
SINGAGE
INTERIOR
EXTERIOR
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