SWEET HUT
Sweet Hut is local cafe and bakery that featuring over a hundred bakery products and bubble teas and drinks. Sweet Hut has become one of the most popular local cafes in the Atlanta area, serving a vast array of pastries, cakes, baked goods and custom made teas inspired by Ewe.
Brand Identity Design
THE PROCESS
Sweet Hut was a saying that it's a place for symbol of warmth and welcome, a sense of boldness and refinement and a taste of freshness and enjoyment. The overall feeling of warmth and comfort were main key that I focused on designing the branding for Sweet Hut. The original mark reminded me a turtle and I changed to the egg tart which is the one of the number one best selling of the Sweet Hut. A soft tint of brown was dominant colors that I used and choose instead of bright pink to give more warmth and freshness of pastries and bread.
PROPOSED MARK
STATIONERY
PRODUCT DESIGN
